Successful Network Marketing Requires Effective Team Leadership

Many people who work at home participate in businesses thatinvolve teamwork and network marketing.

I am often contacted by members of my business team withcomplaints regarding a lack of response or lack of action on thepart of their affiliates. Their complaints typically gosomething like..."I send out lots of emails to all of them and Ivery rarely get any response and it seems like very few of themare taking any action. What am I doing wrong?".

There are many types of internet-based home businesses wherefeedback and interaction are quite important and getting anaffiliate or business team member to communicate with you is adefinite objective. It's not at all surprising that this can bea challenge when you stop to think that what you are trying todo is initiate a dialog between two complete strangers who havenever even seen each other.

In the case of network marketing, it is of critical importanceto build a sense of trust with your team members. Networkmarketing is very definitely a relationship business and eachrelationship typically starts out with two complete strangerssitting at their respective keyboards.

The team building aspect of network marketing is of vitalimportance to the success of each individual member and to theteam as a whole. Two key elements of team building are trust andconfidence and these factors play a very large role,particularly for new team members.

With all that being said, many people love the IDEA of makinggood money working at home in their own business and expect itto just "happen", but have no willingness to take any action orput forth any effort to make it happen.

Having been involved with team building and network marketingfor some time, I have come to adopt the following as myoperating credo..."if you have the desire and are willing to putin the effort, I'll pull you along so you can go faster down theroad to success, but if you don't want move on your own, I'm notgoing to waste my time trying to push you forward".

Its like working with a length of chain...pulling it along worksfine, but trying it push it forward only results in a pile offrustration.

You need to be able to distinguish between people that have alegitimate interest in developing a home based business andthose lost souls that feel that they have just joined anotherchat group and only want to engage in an endless "debate" aboutthe virtues of whatever business you are promoting, but neveractually had any intention of establishing a business...you willhave to develop your own method of reading people like this (itsmainly a sense of feel...sort of a belly button thing).

You can help someone reach for success...but you can'treasonably expect to make them want to be successful. Its justanother variation of that very old and tired cliche...that "youcan lead a horse to water, but you can't make it drink".

Another way of looking at it is if you are trying to move peopleforward, you pull them from in front (a leadership position),but if you have to push them it will be from behind (not aposition of leadership).

About the author:

Kirk Bannerman operates a successful home based business andcoaches others seeking to start their own home based business.Visit his website at Legitimate Home BasedBusiness for more details.

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