By Kirk Bannerman
While it is true that heavily branded websites like amazon.comare household names and carry an implied trust with visitors, thevast majority of websites are not well known and are found andvisited as a result of searches performed with search engines.In these instances, the visitor is probably arriving at thewebsite for the first time and human nature often dictates fearor suspicion of the unknown.
If someone is shopping around for the best price for a particularitem, say a Cuisinart food processor, they would probably go to asite such as Ask Jeeves (at ask.com using the Smart Search forProducts feature) and quickly obtain a list of sources and pricesfor the desired item. The "yes/no" purchase decision has alreadybeen made and it is simply a question of who to buy it from.
In the case of network marketing, it is of critical importance tobuild a sense of trust with your team members. Network marketingis very definitely a relationship business and each relationshiptypically starts out with two complete strangers sitting at theirrespective keyboards.
The team building aspect of network marketing is of vitalimportance to the success of each individual member and to theteam as a whole. Two key elements of team building are trust andconfidence and these factors play a very large role, particularlyfor new team members.
As a team leader, you need to be knowledgeable about the business(products, services, or whatever) and straightforward withanswers to questions about the business as well as providingtimely and thorough support to your team members. These actionswill cement the relationship and build trust and confidence amongyour team members.
Network marketing has many aspects, but promotion, persistence,and patience are three key elements which are critical toachieving successful results.
PROMOTION is the lifeblood of network marketing. Whether youare using online methods or offline methods, or a combination ofboth, you must constantly strive to get your offering in front ofa targeted audience.
There are thousands of published sources that deal with specificmethods of network marketing (both online and offline), but thekey point to be made here is that you must have an activepromotion campaign designed to bring in a steady stream of newprospective downline members.
PERSISTENCE is a key element in network marketing success.You've gotta "just keep on keepin' on", even though frustationlevels can be quite high at times.
After you have been at it a while, and have a downline largeenough to provide reasonably accurate statistics, you willprobably find that about 95% of your downline members are dormantand do nothing at all. Its easy to get down in the dumps or takeit personally when you encounter so many "do nothing" people.
Therefore, it is really important work with and actively supportthe 5% or so that are serious about participating. And clearly,an active and effective promotion campaign will continue tobring in increasing numbers of potential participants so thatwhile 5% is small on a percentage basis, it can still be asizeable amount from a pure numbers standpoint.
PATIENCE is vital. You can expect that it will take about a yearbefore the awsome power of geometric growth kicks in.
A classic illustration of geometric growth is the frequently usedpenny-a-day example.
If you save one penny on the first day, and double it everysuccessive day, (day two you have 2 pennies and day three you have4 pennies, and so on) how much will you have at the end of30 days? The answer, to the astonishment of many, is $5,368,708!Amazing, but true.
Its a sad statistic that most network marketers fail and it isoften traceable to the fact that they did not exhibit enoughpersistence and patience to continue constantly promoting theirbusiness for the year or so that is required for success.
Network marketers that stick with it for a year or more often endup becoming the proverbial "heavy hitters".
In closing, I would like to encourage you to increase your chancesof becoming a successful network marketer by always keeping aclear focus on "the three P's" of Promotion, Persistence, andPatience.
About the Author
Kirk Bannerman operates a successful home based business andcoaches others seeking to start their own home based business.Visit his website at http://www.business-at-home.us for more details.
