Network Marketing Sucks

Before moving on to answer the question posed as this articleístitle, there are just some things that need to be quoted inorder to find a take off point for this whole issue.

ìA network marketing company is one that supplies the productand partners with a network of independent representativesÖ Thecompany handles research and development, finances, etcÖ Innetwork marketing, information is shared and personal andprofessional contacts are developed. In network marketingeveryone is the CEO of his or her own independent organization.î

With this kind of pitch, it is no wonder so many have jumpedinto the bandwagon in the hopes of having these promisesfulfilled. And since hindsight always has 20/20 vision, manycome to regret ever even giving ear to such recruiting spiels.

Of course, there are the few individuals who have done well forthemselves by being involved with network marketing. But justlike with most everything else, one size doesnít necessarily fitall. Chances are, those who made the fit realized some thingsabout network marketing that many did not. And one of these isknowing how this kind of business could suck and then findingways to avoid it.

Ok, so why does network marketing suck?

Notice that you never hear the word ìsellî in this spiel. Ofcourse you wonít because the mere mention of the word getspeople out the door faster than you can spell it. But in truth,there is a product and it needs to be sold. By whom? You. If notyou, then the people who will be part of your network will.

Itís simple economics. For you to get money, you need to getsomeone elseís money. And since youíd like to stay on thestraight-and-narrow, you need to offer that person somethingthat will make him/her give you their money. Ergo, selling.

Those networking schemes that claim that no selling is requiredwhatsoever should raise some flags right away. If indeed, thereis no product to sell, and what is being asked of you is merelyan ìinvestmentî into the business, and asking others to do thesame, chances are great this is a pyramid scam and is deemedillegal.

Legitimate network marketing companies will offer a product,although they will not push the sales aspect of the business onyou because they know this turns prospects off. But you need torealize this point and the sooner you do, the better. If theidea of selling doesnít work for you, then perhaps you shouldconsider trying something else. If this poses no problem foryou, thatís great. But even then, you should still be aware ofother issues surrounding network marketing.

As the name suggests, network marketing requires you to build anetwork of people, who in turn will build their own network.This is where the ìpersonal and professional contacts aredevelopedî part comes in. To develop these contacts, you tap onyour existing network and if youíre like most people, yournetwork would pretty much comprise of your family and friends.

Ok, thereís nothing really bad about it, until you realize youneed to NOT come off as a recruiter (but letís face it, youreally are!) and make the whole thing sound as if itís a greatbusiness opportunity too good to be missed. Unless you yourselfare truly convinced of this fact, going into network marketingmay find you giving half-truths (which is basically lying) topeople you love and whom you call your friends.

Furthermore, many network marketing recruitment programsstrongly suggest taking prospects out to a setting that makesthem feel relaxed and open to what you have to tell them. Moreoften than not, that means taking them out to dinner or drinks(maybe even both).

Two downsides can come from this. The more obvious point is thecost. At best you can take out 3 or 4 people at one go. Any morethan that and it really looks like a recruiting scheme. If youneed to talk to 100 people, that would mean going out for dinneror drinks at least 25 times!

The secondary downside, which is probably more costly than thepoint just mentioned, is the tax on the relationships betweenpeople you want involved in your network. Yes, your friends andfamily are probably the easiest to contact and talk to. Buttheyíll also be the easiest to offend when it dawns upon themthat youíre taking them out because you want them to make moneyfor you.

Now that youíre aware of these potential pitfalls, networkmarketing can still work for you. You just need to address theseissues and try to work around them. Your real success doesnítlie in how much money you can get people to make for you, buthow youíll manage your network and maintain your relationshipswith your friends and family. Even if donít bring in a ton ofmoney, thatís something that simply cannot be bought.



About the author:

Daegan Smith the owner ofNet MLM Articles and the leader of the fastest growing teamof successful home business enterpernuers on the net. Find outhow we're creating financial freedom all across the globe andhow to get in on the action FREE =>http://www.comlev.com

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