The Coming Network Marketing Boom

It seems the network marketing, or MLM, industry has been on theverge of an "explosion" for about as long as, well, there hasbeen a network marketing industry. Certainly there have beengrowth spurts in popularity over the years, but the businessjust never really - exploded, at least for any sustained periodof time. Even those occasional growth pops were always followedby slumps in the MLM economy. Yet, throughout it's history, evenin the midst of those slumps, and especially over the last twodecades, many of those who would promote it would tell us that,soon, the network marketing industry is going to, dare i say itagain... EXPLODE! Ah, if I only had a dollar for every time I'veheard any derivative of the word "explode" as it relates tonetwork marketing I'd be a wealthy man. About as wealthy as I'dbe if I got a dollar for every time an MLM distributor used theterm "revolutionary," but that's another subject.

The various promoters of this alleged upcoming MLM boom havealways had at least one good reason for believing their claim.It wasn't entirely on hype. Nothing more than the monumental andnumerous advantages that network marketing offers to those whowant to start a home based business certainly should have beenreason enough to think that, soon, the masses are going todiscover those advantages and flock to MLM en mass. We couldsurely forgive them for their optimistic delusion.

As history has shown us in many industries, the merits of aproduct alone won't necessarily sell it. When Ruth StaffordPeale said "find a need and fill it", she was close. Personally,I'd rather find a "want" and fill it. Obviously, people would bemore likely to obtain something they want as oppose to need, andthey've not flocked to network marketing en mass for no otherreason than they simply can't want something they neitherunderstand nor even know exists! There is overwhelming evidencethat the reason this industry stands at a little over 7 milliondistributors is because, for the most part, those 7 millionnetwork marketers are all pitching their opportunities - to eachother. This has created a great ignorance about networkmarketing among most Americans. And I use the word "ignorance"deliberately here, which does not mean unintelligent. Ignor-ancemeans simply, to ignore readily available information. And thevast majority of the U.S. population has, at least up until now,utterly ignored network marketing not only due to a lack ofwant, but a lack of knowledge as to it's benefits, or that iteven exists.

But that is all about to change... forever.

About the author:

Jim Mack is the leading authority in teaching actual methods -proven, practical strategies that work. In fact, Jim truly livesthe principles he teaches and is the epitome of leading byexample. See him at http://www.whoisjimmack.com andhttp://www.passivecashcow.com

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